what makes a successful strategic plan?

cute furry monsterfacing the monster issues.

by august aquila
creating the effective partnership

during the next several months, firms will be meeting to develop a strategic plan for the coming year or two. it’s a summer ritual for many firms.

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however, the plans that are usually developed don’t address the real issues that firms are facing.

a client recently asked me, “what can we do to develop an effective strategic plan?” i’m not sure if he liked the answer or not. i am still waiting to hear if my proposal was accepted. let me share with you what i said to him.